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ROXY x Kate Bosworth Pre-Launch Party
What better way to launch our ROXY x Kate Bosworth collection than with a Y2k surf themed party?!
Set on the rooftop of the Rockaway Hotel, with the NYC skyline in the distance, our guests were immediately greeted with a tablescape filled with colorful blooms, candles and a glass of champagne to toast Kate officially joining the ROXY family.
Our guests and riders were encouraged to rock pieces from the new collection, or their best Y2k look and they served!
Vintage ROXY pieces from the early 90s were crowd favorites and they certainly spurred some fun nostalgic conversations.
As dessert was served, the one and only Dimity AKA Shimmy Disco took to the stage to mix some iconic Y2k tracks.
And it just wouldn’t be a ROXY soiree if our riders weren’t the first to hit the dance floor and really get the party started.
Stay tuned for more highlights from our time in NYC and don’t forget to check the collection when it drops May 10th